Networking and using LinkedIn

We have been networking throughout life’s journey – it is simply the process of building relationships. Having that ‘light bulb moment’ late 2008 I realised I could now collect together all those people I have met through my life to date; well the ones who have signed up for LinkedIn anyway! And as I write, 40m + connections are now in the system; not all my personal connections, I might add!

The two networks to focus on are the ones we have built over our lifetime and their networks. How many times do we ask or consider asking our existing clients to recommend us to others having done a great job for them? However happy they are, as soon as we leave their presence they get on with what they’re doing and forget us. But when we’re able to look into their little black book and see some of their contacts we can focus on people who we’d like an introduction to. When people in your network like and trust you they generally will be more than happy to introduce you to their contacts.

Visit www.linkedintraining.co.uk for more useful tips and information on LinkedIn. Kintish is fast becoming the UK leading authority on LinkedIn. We run public, in house and web-based seminars for this exciting online networking business development software.

Baby chicks in the nest!

Are you busy? I hear lots of people say,” What do you think, we’re in recession? No, fees and sales are well down and the phone’s not ringing like it used to.”

I hear this so much and depending who I’m talking to I sometimes suggest they ought to be busier than ever…marketing. You should either be earning the fee or making the sale or taking action to find more work and create more sales. By way of a summary ask yourself.

1. Who your target market is?

2. What you are offering and how your clients and customers will benefit as a result of doing business with you?

3. What is your marketing message? This is what you say to your target market about your defined service to get them interested and wanting to know more. The message must be crystal-clear and promise a clear and valuable outcome.

4. Do you have effective marketing materials? This can be a good website which can include audio or video. Are you involved with social marketing to ensure you raise your profile to a global market place? Do you keep in touch with your existing clients to ensure they remember you’re still in business and what new offerings you may have.

5 Are you attending the appropriate business events to get your message across and build new or on existing relationships?

When you do none of the above your business behaves like the baby chicks in the nest!

If ever there was a time to be very busy and more proactive than ever, now is that time

www.kintish.co.uk

How much time should you be spending on LinkedIn?

When I mention LinkedIn and other similar online social media tools I often get the response, “Oh I haven’t got time for all that; I’m far too busy.” The attraction of LinkedIn is when you understand it and use it effectively it really is a pro-active, time saving, profile raising, business development tool. When people say they haven’t got the time I reply ‘You mean you haven’t got the time to go to business events or do any networking?’

When you use Linkedin to best effect it really is the best use of your time. No travel time or hassle, no carbon emissions just pure premium time carrying out proactive business development. Like every aspect of our lives the mantra ‘What you put into it you get out’ equally applies to using LinkedIn!

Visit www.linkedintraining.co.uk for more on how you can use LinkedIn as part of your business networking strategy.