Friday 22 May 2009

"Im on LinkedIn - now what?!"

So many people I meet are on LinkedIn but don't know how to use it to its full potential. Why not see my eight tips on using LinkedIn, and how this can go hand in hand with your 'live' networking in order to become a more proactive business developer?

Kintish are now running workshops to help you get to grips with LinkedIn and online networking. Please visit www.linkedintraining.co.uk for more information on what is covered, and seminars in your area.

Monday 11 May 2009

LinkedIn is your best online networking friend

LinkedIn is a global networking community and when you master all it’s uses it can make it a big difference to your business. For me the benefits are;

  • When you use it actively and with a positive frame of mind you become part of a very large and valuable network. Being part of the same club means members tend to keep in touch with each other and the system will update your current situation and contact points
  • You build your own brand when you use the profile page carefully. This tells the LinkedIn world who you are, what your business is all about, what services you have available and how people rate you. It’s great marketing and profile raising to 35m+ people in the same club!
  • You have the best referral system possible, again when you approach it professionally
  • You have many people to whom you can give your advice or get advice from. This is available when you use the ‘answers’ section.
  • You can set up your own network club within LinkedIn where you find issues of common interest. LinkedIn call them groups. We have the Kintish Business networking Skills group where we regularly send them free online and offline networking ideas. (Why not join it?)
  • You can find new advisors and suppliers. Using your network and the testimonial section you can check out these people first. This is no different when you’re in the pub and you ask someone to recommend a reliable builder.
  • When you’re in a bigger organisation it is a great tool to find out more about colleagues across other divisions or even countries. Visibility creates more success in big companies and when you put an effective profile up, who knows who will find you and what benefits it might bring?
  • IT’S FREE! Unless you want to use certain features many more times than the average user, yes it’s free. Even after that the costs are not high.
Want to get to grips with LinkedIn and find out how it can benefit your business development? Kintish run LinkedIn training seminars, to compliment your face-to-face networking skills. Visit www.linkedintraining.co.uk for more information.