LinkedIn is a 40m person network, but within that large number lies 275,000+ groups. A LinkedIn group is a specialised community of likeminded people who interact and network amongst themselves. You can find a group for just about anyone or anything!
I believe that by joining groups in your target markets, becoming involved and answering questions, you are building your online presence, whilst also furthering your business development. As we say here at Kintish, you should always be looking for your "Ahaa moment" - and you never know where this may present itself!
But I haven’t got time for all this!
I hear this regularly. All I say is it should simply be part of your business development in general and networking in particular. When you attend events or your professional conferences and seminars, you spend lots of time travelling. Set aside some time each week to suit you and I believe it will be time well spent. It is pure bulls-eye focus on building new or on existing relationships.
This is just one of many of my LinkedIn tips and ideas, Kintish are also running 'live' seminars to help you get the best out of LinkedIn, visting Manchester on July 1st and London on July 7th, please visit www.linkedintraining.co.uk for more information.
Friday 19 June 2009
Tuesday 9 June 2009
Who do you want to be referred to?
The daddy of modern day networking is a pioneer called Dr Ivan Misner. He came up with the idea of breakfast networking clubs and his is still the biggest –BNI (Business Networking International). He says unless you know who you want to know very few people can help you.
When delegates ask for referrals far too many people say “I am looking for anyone who needs an accountant/ plumber/ circus ring leader” which leads fellow networkers’ minds to go blank. When you ask “Does anyone know anyone at Smith & Co?” you either do or you don’t.
This is the beauty of LinkedIn. You have to be specific when seeking referrals; your computer won’t put up with the nonsense of you saying to it ‘any accountant anywhere’. In fact I’m wrong –if you ask LinkedIn to ‘find me a profile with the word ‘accountant’ in it, at this time of writing LinkedIn comes up with 286,436 times. Go through those if you’ve nothing else to do!
This is where the advance search comes in useful; it means you can be bulls-eye specific.
For me, you will get the best out of LinkedIn when you know your target market-you need to know who you need to know. So there you have it, no more “Do you know ANYONE…..!”
For more LinkedIn tips and ideas, visit http://www.linkedintraining.co.uk/. Kintish is fast becoming the UK’s leading authority on LinkedIn. We run public, in-house and web based training seminars for this exciting online networking business development software.
When delegates ask for referrals far too many people say “I am looking for anyone who needs an accountant/ plumber/ circus ring leader” which leads fellow networkers’ minds to go blank. When you ask “Does anyone know anyone at Smith & Co?” you either do or you don’t.
This is the beauty of LinkedIn. You have to be specific when seeking referrals; your computer won’t put up with the nonsense of you saying to it ‘any accountant anywhere’. In fact I’m wrong –if you ask LinkedIn to ‘find me a profile with the word ‘accountant’ in it, at this time of writing LinkedIn comes up with 286,436 times. Go through those if you’ve nothing else to do!
This is where the advance search comes in useful; it means you can be bulls-eye specific.
For me, you will get the best out of LinkedIn when you know your target market-you need to know who you need to know. So there you have it, no more “Do you know ANYONE…..!”
For more LinkedIn tips and ideas, visit http://www.linkedintraining.co.uk/. Kintish is fast becoming the UK’s leading authority on LinkedIn. We run public, in-house and web based training seminars for this exciting online networking business development software.
Subscribe to:
Posts (Atom)