Ignore LinkedIn’s applications at your peril. They are there to take your profile from two dimensions to three.
The basic LinkedIn profile is just a lot of text. Yes, it tells people all of the relevant information but I believe it’s always better to “Show, don’t tell”. Applications give you the opportunity to show what it is that you do.
You can post a PowerPoint or Keynote presentation, add a video, feed in your blog, add PDF files or Word documents, announce and RSVP Events, conduct Polls, share the books you’re reading (Amazon), and your Twitter feed. Adding any of these apps’ brings your profile to life, it adds an extra dimension.
You can communicate a message or information in whatever format you choose on LinkedIn. Start going through your resources to see what information will help you tell others what it is that you do and how you can help them.
If you don’t have a blog try WordPress, it’s easy to use. You can also try creating a presentation to share, just be sure to make it interesting by including more than just bullet points. Load up those brochures, white papers, and one-pagers.
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