LinkedIn is a global networking club and when you master all it’s uses it can make it a big difference to your business. For me the benefits are;
- When you use it actively and with a positive frame of mind you become part of a very large and valuable network. Being part of the same club means members tend to keep in touch with each other and the system will update your current situation and contact points
- You build your own brand when you use the profile page carefully. This tells the LinkedIn world who you are, what your business is all about, what services you have available and how people rate you. It’s great marketing and profile raising to 75m+ people in the same club!
- You have the best referral system possible, again when you approach it professionally
- You have many people to whom you can give your advice or get advice from. This is available when you use the ‘answers’ section.
- You can set up your own network club within LinkedIn where you find issues of common interest. LinkedIn call them groups.
- You can find new advisors and suppliers. Using your network and the testimonial section you can check out these people first. This is no different when you’re in the pub and you ask someone to recommend a reliable builder.
- When you’re in a bigger organisation it is a great tool to find out more about colleagues across other divisions or even countries. Visibility creates more success in big companies and when you put an effective profile up, it can ceate many more cross-selling opportunities
- IT’S FREE! Unless you want to use certain features many more times than the average user, yes it’s free. Even after that the costs are not high.
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