Express Yourself

Your profile should let visitors know who you are. I recommend that this includes areas that highlight all your career milestones and provide an opportunity to add keywords into your profile.

Begin your profile with your elevator pitch. There’s no reason it shouldn’t work the same way on your profile as it does when you’re talking to someone face to face.  The rest of your summary should answer key questions: “Who you are”, “How you help people”, and “How they can help you” One area of missed opportunity is failing to add in your previous employment.  People want to know the path you travelled from college to your current position. Not including this might raise questions with the person reading it.  There’s also an opportunity to include keywords into your job descriptions.

Use your summary to add information like specialties, interests and awards. You might also consider including your phone number and your personal contact information. When you write job descriptions write them from the perspective of how that job contributed to making you better at what you do today.