One of the best marketing tools is to get satisfied clients and customers to say positive words about you, which, if allowed, you can send to prospects. Get those words on your website and all other marketing materials so you have third party endorsements.
Recommendations (normally known as testimonials) need to be an important part of your profile. In fact, to have your profile at 100%, which increases your standing in Google, you actually need three recommendations. I have over 50 recommendations which I can use as part of my marketing.
Recommendations (normally known as testimonials) need to be an important part of your profile. In fact, to have your profile at 100%, which increases your standing in Google, you actually need three recommendations. I have over 50 recommendations which I can use as part of my marketing.
A cynical friend of mine recently suggested if you get too many recommendations people start to get suspicious and maybe check you out further. ‘Ah, the reason he gets lots of recommendations is because he has joined a mutual appreciation society!’. In some cases it might be true but not for me. I would never give anyone a recommendation just to get one back. I give them to people in my network where I genuinely believe they deserve it.
This is just one of many free LinkedIn tips and articles available on www.linkedintraining.co.uk.
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