It is the part that tells YOUR story (i.e. your skill set,
what you have to offer, how people can work with you, etc.)
If you really want to see results using LinkedIn, because quite
frankly you should be when there are 75+ million people you
can connect with, then make sure you don't do it half-heartedly
and put some energy into playing to your highest potential.
1. Start with your intro paragraph stating who you are, your passions
and your goals. This doesn't have to be long, but get me interested
in you as an individual; remember, we do business with those
we know, like, and trust.
2. Create a new paragraph and tell people exactly who you help.
3. Create a new paragraph and tell people exactly how you help them.
4. Create a new paragraph and tell people how to contact you.
That's it. Remember to keep it simple, personal (yes personal, this
is not a CV or resume... it is a SOCIAL networking site so make it social!)
If you have a number of different projects/businesses
and you work with a variety of individuals then feel free to
mention those too.
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