Asking for Recommendations - tips 16-20

Think ahead when it comes to testimonials - consider the changes that you have seen personally - and remember your manners; business relationships often last well beyond a single deal.. think ahead; weeks, months, years or decades down the line!

16.    What changes has your client seen in themselves since getting involved with you.
17.    Thank your client with a thank you card

18     Or with something more substantial if it leads to business
19.    Don’t date testimonials
20.    Write testimonials for your clients and educate where you can. Help  them to increase their own referrals

Asking for Recommendations - tips 11-15

Consider the practicalities when asking for a testimonial - where, when, and how will it be used?

11.  Make sure your client puts your testimonial on their letterhead.

12. Ask them not to date it so it doesn’t become out of date.

13. Always give your client a deadline for when you need the testimonial back.

14. Ask your client verbally.

15. Send them a prepaid envelope to send it back.

Asking for Recommendations - tips 6-10

Consider what a testimonial is used for.. it tells other people why they should use a product or service - so make it relevant to the people who are going to read it...

6. How easy is it to do business with you?
7. Why do they continue to do business with you?
8. Why are they loyal customers?
9. What would you say to someone who has never heard of you before?
10. What is unique about your service.