At the end of this series - the Number One Sin of linkedIn is to sell directly
No one is looking to be sold to directly on LinkedIn, they are hoping to build new relationships. That doesn’t mean there are no opportunities to sell.
It just means you’ll have more success communicating your messages indirectly. The one exception is with your status. It will be interesting to see if this changes with the new Twitter integration.
Take advantage of the opportunities to communicate your message indirectly. One way to do this is to change your title to a tagline. Your title tells people who you are, the tag line tells them how you can help them. Plus your tag line is visible in a mini profile when you answer questions, post discussions, or add news articles.
Starting conversation using the discussion boards is a great way to interact with fellow group members. Adding news articles allows you to share value through the content. Over time people will get to know you. If they like your content they’ll begin to like you and check out your profile.
Share tips and articles consistently over time and people will begin to develop trust.
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