Sins of LinkedIn - Number 3 - Failing to Join Enough Relevant Groups

You are allowed to join up to 50 groups on LinkedIn. This will give you access to thousands of potential new customers. Using these groups you can join discussion or post your own; you can also add news articles and relevant articles.

Groups are a great place to engage in conversations and cultivate new relationships. The key is to find as many groups as possible that are relevant to your business. Go to the Groups’ directory and search for relevant groups. These might be ones that are alumni, industry, location, networking, topical, etc. Be sure to think about the groups your prospects would belong to and join. Then you simply need to start engaging fellow group members through discussions and news articles.