Thursday 17 June 2010

Sins of LinkedIn - Number 2 - Ignoring Answers

One of the keys in social media/networking is to seek out opportunities to share or provide value to others. LinkedIn Answers is the perfect vehicle to do so. Each day thousands of new questions are asked. You need to find the questions that surround your industry or specialty and share your knowledge.

There are several benefits to answering questions. You’re building good will with the person who asked the question and potentially everyone else that reads your answer. You have the opportunity to demonstrate your expertise. Your answers are also linked to your profile this is then seen by profile visitors.

Go to LinkedIn Answers and search for questions related to what you do for a living. Then start answering questions. Be sure to include a link back to your site or blog in your answer. When you answer a question traffic to your blog should increases. Most categories also have a RSS feed. You can set up a RSS reader that will display the latest questions asked in the category. Use the Google RSS reader to check for new questions every morning.

Remember, everything you do or say on LinkedIn impacts on your brand.

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